The Peninsula Hong Kong partners with visionary chinese multimedia artist chen man to create pink themed interactive installations for breast cancer awareness month

The Peninsula Hong Kong partners with visionary chinese multimedia artist chen man to create pink themed interactive installations for breast cancer awareness month

This October, The Peninsula Hong Kong invites guests to interact with a global art installation by visionary artist Chen Man, with Pink-themed gifts, confections and afternoon teas

The Peninsula Hong Kong inspires guests to once again appreciate all things pink for Breast Cancer Awareness Month this October. The annual group-wide Peninsula in Pink campaign, now in its sixth year, champions the fight against breast cancer by raising awareness and funds for local charities that are leading the battle against breast cancer and providing much needed care for patients. This year, the group is proud to bring its collaboration with China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, to a worldwide audience.

On this occasion, the artist is presenting “Nao Nao” (挠挠), an exclusively commissioned series of art pieces that will be installed at 10 Peninsula destinations around the world. Both exciting and intimate, the collection draws on the sensual photographs that have cemented Chen Man’s style and success, reconceptualised with a subtle feminine theme in reference to the Peninsula in Pink breast cancer initiative. The artist’s lauded photographs are brought together for the first time on such a grand, international scale and offer a unique opportunity for guests and visitors at each hotel to personally interact with the art in a novel way.

Each photograph will be covered by two pink dots – symbols of breasts and the colon, a punctuation mark that precedes direct speech. In a nod to The Peninsula Hotels’ focus on China this year, visitors will use traditional “Nao Nao” bamboo sticks to gently scrape the dots and slowly unveil the image behind.

Chen Man’s inspiration for this installation stems from the Beijing of her childhood, where feelings and emotions were not shared publicly, and the selfless act of scratching a loved one’s back could best convey feelings of sympathy and understanding. Through this art and the unspoken, yet very physical interaction with it, the artist hopes that removal of the punctuation mark will open up a dialogue about breast cancer and bring awareness to the cause.

Chen Man commented on her approach:
“With this collection, I wished to celebrate distinctive interpretations of beauty and power, while at the same time evoking dialogue about a subject that is often deemed taboo.”

Chen Man’s artwork will be featured in The Peninsula Hong Kong’s iconic Lobby, and funds will be raised through the sale of the Nao Nao sticks, which visitors can purchase to scratch the piece and have as keepsakes.