Park Hyatt Milano and Abarth redefine the ultimate customer experience

Park Hyatt Milano and Abarth redefine the ultimate customer experience

In occasion of Expo 2015 Park Hyatt Milano partners up with Abarth to redefine the ultimate customer experience, offering guests of the luxury hotel the exclusive chance to tour the city of Milan and surrounding cities behind the wheel in style.
Hyatt Milan PHM and Abarth (6)
Until October 31st, Park Hyatt Milano is offering guests exclusive access to two fully-loaded Abarth sports cars. Guests can now discover Italy’s most cosmopolitan city and charming surrounding areas with no limits, no boundaries, just the open road and the spirit of adventure.
Hyatt Milan PHM and Abarth (7)
Park Hyatt Milan and Abarth are dedicated to offering even the most hard to please clients the most extraordinary lifestyle experiences, completely focusing on quality customer service and first-class hospitality. Guests are invited to get behind the wheel of a 595 Turismo or 595 Turismo cabrio – icons of Italian ingenuity and unsurpassed craftsmanship; the perfect blend of elegance, tradition, technology and cutting edge performance.
Hyatt Milan PHM and Abarth (1)
Adding to this unique occasion, MIO, the swanky city hotel bar near Galleria Vittorio Emanuele II, will host a series of four literary inspired aperitifs with special guests invited to talk about their experience within the world of Abarth.
Hyatt Milan PHM and Abarth (3)
Starting on July 15, acclaimed sports journalist, Federico Buffa, will present the life story of Abarth founder, Karl Abarth. Other upcoming literary engagements include a look back at the evolution the iconic Scorpion craftsmanship with former commander of the Frecce Tricolore and Ferrari Formula 1 team consultant, Massimo Tammaro. Also, Alex Bellini, explorer and “mental coach” will delve into Abarth’s global success and performance. Last but not least, Abarth’s “technical upgrade” will be presented by successful producer and internationally acclaimed DJ, Stefano Fontana.
Hyatt Milan PHM and Abarth (4)
The Cars
The Abarth 595 Turismo is equipped with a 1.4 Turbo T-Jet engine with 160 hp. The Turismo model is aimed at those customers who identify with values as elegance and sportsmanship typical of “Gran Turismo”. In addition to the manual five-speed transmission, automated sequential gearbox, with steering wheel controls, which enhances engine performance by reducing gearshift times. The “shift paddles” are positioned on the steering wheel.
Hyatt Milan PHM and Abarth (5)
The Turismo series is characterized by meticulous attention to detail and offers customization options at the top of its class. The interior is personalized by the choice of high quality materials such as leather seats, with color options that can be made to match the steering wheel in perforated leather. The mats are embellished with leather inserts and studs fastening metal pedals, door sill and the gearbox trim are Alutex, a unique racing-derived composite material; everything in this series exudes sophistication and allure to meet and surpass customer needs.

This initiative is part of the activities planned for Expo Milano 2015, of which FCA and CNH Industrial are the Official Global Partners.